SOME plan for your business?
Tailored media plan for your marketing
We'll develop a media plan tailored to your specific
marketing needs and goals.
Our strategy involves an integrated approach to marketing across multiple platforms, including Google, Facebook and other relevant channels.
We have a clear plan to ensure optimal exposure of your brand and product, from content production to publication and interaction with your customers.
We're also committed to analysing and evaluating the results of our efforts and adapting our strategy on an ongoing basis to maximise your marketing effectiveness.
At AirView, SOME marketing is a comprehensive and results-oriented process.
Google is one of the most widely used search engines on the internet and is also a popular platform for online marketing.
Many companies are considering using Google as part of their marketing strategy.
Here are some of the pros and cons of using Google for marketing:
Advantage:
- Targeted advertising
- High purchase intention
- High visibility
- Broad target group
- Data analysis
Disadvantages:
- Competition
- Price
- Time-consuming
Facebook is a popular social media platform with millions of users worldwide.
Many companies are considering using Facebook as part of their marketing strategy.
Here are some of the pros and cons of using Facebook for marketing:
Advantage:
- Broad target group
- High visibility and engagement
- Possibility of targeted advertising
- Good at building relationships with customers
- Data analysis
Disadvantages:
- Great competition
- Declining organic reach
- Changing algorithms and advertising rules
- Risk of being overlooked in noisy news feed
TikTok is a popular social media platform that focuses primarily on video content.
Many companies are considering using TikTok as part of their marketing strategy.
Here are some of the pros and cons of using TikTok for marketing:
Advantage:
- Large audience
- High visibility
- Creative freedom
- Affordable marketing
- Data analysis
Disadvantages:
- Limited target group
- Short videos
- Changing algorithms
- Risk of misunderstanding
| Factor | TikTok | ||
|---|---|---|---|
| Target group | Broad, mainly young adults and older adults | Broad, mainly young adults and older adults | Primarily young people, teenagers and young adults |
| Range | Great, billions of searches every day | Great, billions of users every month | Great, millions of users every day |
| Advertising opportunities | Targeted advertising based on keywords, location, interests and more | Precise targeting based on user data and interests | Creative videos with music, effects and editing tools |
| Purchase intention | High, users often search for specific products or services | Medium, users primarily use the platform to communicate with friends and family | Medium, users use the platform primarily for entertainment |
| Competition | High, many companies advertise on Google | High, many companies advertise on Facebook | Lower, fewer companies use TikTok for marketing |
| Price | Expensive, especially for popular keywords | Varies by ad type and audience | Varies depending on ad type and location |
| Time-consuming | Managing a Google Ads account can be time-consuming | Requires time and creativity to build an effective advertising strategy | Requires time and creativity to produce and share effective videos |
| Analysis tools | Google Analytics and Google Ads provide detailed data on ad performance | Facebook Ads Manager provides detailed data on ad performance | TikTok Analytics provides data on engagement, views and followers |
